Reliable Poultry Supply Summer Sale Promotional Campaign
In the summer of 2017, Reliable Poultry Supply held its first annual Summer Sale, an opportunity to sell cooling equipment to poultry farmers at ale prices in preparation for the warm summer. Although turnout was good and sales were satisfactory, many customers never heard of the sale and missed out.
During May of 2018, I was commissioned to create a new poster and flyer that would better inform customers of the sale. I accomplished this task by utilizing bold colors, clearer visual hierarchy, simple illustrations of the equipment, and strong, communicative typography.
In the end, the campaign was wildly successful, with customer attendance far higher and sale topping out at $100,000, up from $50,000 in 2017.